Category Archives: website content

Our favorite WordPress Plug-ins

After numerous performance and feature enhancing "plug-ins" have been added - much like the way WordPress plug-ins work - the Ziraya module is vastly different.

Not to be confused with extensions, plug-ins generally have a focused set of abilities that enables customization of an application and WordPress has made extensive use of plug-ins since it was introduced in 2003. The first plug-in appeared in the 1970s – the EDT text editor on the Unisys VS/9 operating system for the Univac 90/60 series mainframe computer – and were incorporated into even early PC software such as Apple’s HyperCard and Quark, Inc’s., QuarkXPress on the Macintosh in 1987, and Silicon Beach Software’s Digital Darkroom and SuperPaint in 1988. Well-known plug-ins in use today include Adobe Flash Player and Apple’s QuickTime, with Mozilla Firefox also making extensive use of plug-ins to display video, play audio and render animations. Plug-ins are basically stand-alone pieces of code that can execute actions in different parts and stages of a webpage or an entire website, and provide an easy method of tailoring a website to deliver enhanced user experiences and to deliver increased functionality. Today there are thousands of free and premium WordPress plug-ins available to improve functionality and features for WordPress-based … Continue reading

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Website 101: Traditional website or CMS?

Does your website need a CMS?

Website design has changed dramatically since the Mosaic web browser was introduced in 1993, with increasing amounts of bandwidth, more powerful computers, and increasingly sophisticated web browsers all contributing to increased functionality and design capabilities. While not so long ago internet websites were created by programmers writing millions of lines of code, web development applications such as Adobe Dreamweaver, Microsoft’s Frontpage (since replaced by Microsoft Expression Web), and Apple’s iWeb allowed webpages to be designed and created using a graphical interface with minimal coding knowledge saw a flood of mostly poorly designed and functioning websites created as every home, community and organization jumped onto the the dot-com boom and racing to claim their piece of the new frontier called the “internet”. Though these internet development applications make light work of website design, and creation, the results are very much like a stack of loose-leaf paper, with nothing binding the stack together apart from the code linking each page, in a similar manner to a piece of string threaded through ring-binder holes punched in the figurative stack of paper. Building a … Continue reading

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Google +1 button to be more than a novelty for Serp

Google +1 button in search results

A new “+1 button” endorsement system being trialled by Google not only mimics a well entrenched Facebook feature, but also has the capacity to become a powerful factor in search results. Currently available as an “opt-in” service on the Google Experimental website, the “+1 button” will enable anyone using any Google product to give websites or search results a positive approval, with such a ranking currently being visible to any other person in that users internet network. What this essentially means is that if you use a Google product then anyone you know who also uses a Google product will be able to see the approval you gave. Based on the Facebook “Like” button, Google’s “+1 button” will appear in search results, as well as in a new publicly viewable tab on your Google profile. In addition to being a recommendation system for your “Google network”, the approval system will undoubtedly provide feedback to Google on exactly how well it’s search algorithms matched the search term used, enabling greater refinement of search results. Google +1 button for website content Google … Continue reading

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Content is king returns with Google’s new search algorithm

Matt Cutts: Google's new search algorithm will provide better rankings for high-quality sites with original content.

With about two-thirds of the search engine market globally, the change to Google’s search algorithm to such an extent is a rare admission by the company that the much sought after “user experience” was being manipulated too much through spamy and often irrelevant methods, including search engine optimisation (SEO) and questionable links. A highly publicised recent example was US retailing giant J.C. Penney, who the New York Times claimed had been manipulating Google search results to maintain the number one place for a range of keyword searches, including bedding, and dresses. In The Dirty Little Secrets of Search the New York Times said: “Someone paid to have thousands of links placed on hundreds of sites scattered around the web, all of which lead directly to The article claimed there were links to’s dresses page, from sites about aluminum sheet, cameras, cars, diseases, dogs, online games, fishing, dentists and many more with no relationship to dresses or the fashion industry – the ordinary source such links would be expected to originate from. Manipulating Google PR through purchasing links is … Continue reading

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Australian Court ruling highlights website content plagiarism risks

Google and other search engines will ignore content that you copy from another website

Two weeks ago we kicked off this blog with a general article on the importance of website content where we looked at content quality and the penalties Google imposes on websites that take unique content from one website and post it on their own as their own original content. Another aspect of taking material from one website and posting it on your own website that we didn’t cover was the legal one of breach of copyright. While some people take the view that anything they find on the internet is fair game and able to be taken and used for their own purposes, this is not the case and plagiarism and/or breach of copyright laws in most countries mean that those who take other peoples content and use it as their own, either with or without attribution to the original source, can face steep fines and even jail terms, in addition to having that content ignored by Google and other search engines. Despite popular opinion to the contrary, copyright is automatically vested in the creator of these items without the … Continue reading

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The importance of website content

Google loves fresh and original content, but copy other peoples content at your risk

For years Google, the ruler of the global search engine world, has continuously stressed the importance of “original content” and the “user experience” when talking about the different algorithms it uses to grade website content. Original content is fairly self explanatory – it’s website content that you haven’t taken off another website and placed on your own as your own material. While the chances of being caught plagiarizing another websites content might be moderate – it can and does happen – the chances of avoiding detection for this by Google is very low. While Google won’t report you to the authorities, it will penalize you in other ways, taking on the role of inquisitor, prosecutor, judge, and executioner, all in less time than it takes you to read this paragraph. The end result is your website content is ignored, wasting the time and/or money you went to creating it. User experience refers to what users find once they visit your website. Website content that is jammed with keywords, or which contains dozens of highlighted, color coded, or underlined anchor text … Continue reading

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