Category Archives: Social Media marketing

Download ZMOT: Winning the Zero Moment of Truth – A must read for all business & website owners

ZMOT: Winning the zero moment of truth

Earlier this year Google released a free eBook that every business or website owner that sells any sort of product or service online – even if that is just selling Ad-sense impressions from site visitors – should read titled ZMOT: Winning the Zero Moment of Truth. Written by Jim Lecinski, Google’s managing director of US Sales & Service and chief ZMOT evangelist,ZMOT: Winning the Zero Moment of Truth takes a fresh look at what consumer goods manufacturer Proctor & Gamble (P&G) termed the First moment of truth” (FMOT) in 2005 – a concept that became so integral to the way P&G does business that it hired a dedicated FMOT officer. The “First moment of truth” (FMOT) was coined to describe the moment of decision when a consumer is in a store and reaches for a product on the shelf and was examined in a Wall Street Journal article on September 21, 2005. The growth of the internet, social networking and mobile computing has seen the FMOT evolve to the ZMOT, with P&Gs former director of FMOT, Dina Howell, now chief … Continue reading

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Social Network Marketing as an alternate to Google AdWords

There is no one-size-fits-all solution to generating website traffic. Pattaya Web Services uses a variety of means to increase traffic to your website

There’s nothing truer than the old adage that a little bit of knowledge is a dangerous thing and when it comes to search engine optimization (SEO), Google’s AdWords, and increasing website traffic, nothing can be truer. Website owners often see AdWords as an all-solving panacea to increasing website traffic. While the internet is full of arguments for and against the use of Google AdWords, versus the benefits of optimizing a website for organic search results, there are some pretty well defined facts and it is largely dependent upon what you wish to achieve and how deep your pockets are. Google AdWords has the ability to almost rapidly increase the number of people visiting your website, but also has the ability to suck up a lot of money. An operation the size of Google doesn’t come cheaply and in 2009 Google generated more than $US23 billion in revenue from AdWords, it’s primary advertising revenue stream. On the other hand, spending the effort creating and posting original website content and optimizing a website for organic search results takes time, money and generally … Continue reading

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