Category Archives: Content writing tips

For years Google, the ruler of the global search engine world, has continuously stressed the importance of “original content” and the “user experience” when talking about the different algorithms it uses to grade website content. Original content is fairly self explanatory – it’s website content that you haven’t taken off another website and placed on your own as your own material. While the chances of being caught plagiarizing another websites content might be moderate – it can and does happen – the chances of avoiding detection for this by Google is very low. While Google won’t report you to the authorities, it will penalize you in other ways, taking on the role of inquisitor, prosecutor, judge, and executioner, all in less time than it takes you to read this paragraph. The end result is your website content is ignored, wasting the time and/or money you went to creating it. User experience refers to what users find once they visit your website. Website content that is jammed with keywords, or which contains dozens of highlighted, color coded, or underlined anchor text … Continue reading →